This was a pretty interesting article. Immediately, just by looking at the work discussed, it really catches the eye. Even if it’s now super detailed, or interesting, which most of his work frankly isn’t. Though when your audience is primarily children, I supposed it matters less if your artwork actually means anything, but rather if it catches their eyes as the targeted audience. Some of the historical designs featured in the same article also seem to go after simplicity, which really isn’t a horrible thing when most people aren’t exactly staring at something like a book cover to uncover the mysteries of life.